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Magic by Design

Magic at Midtown promises to be the most compelling design event of this or any other season

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THE FORMULA is a pretty simple one. Cast a cadre of talented professionals, toss them all under one roof and – curtain up – it’s show time (insert razzle-dazzle “jazz hands” here).
 

But when that roof happens to be one that spans almost a quarter-million square feet of perhaps the city’s hottest urban property and when the pros happen to be the area’s most creative forces in their field, the stage is set for redefining the very notion of “designer showhouse.”

 

MAGIC AT MIDTOWN: A TOUR OF UPSCALE URBAN RESIDENCES launches with a gala event on November 17th. The project is a fundraiser for the JOSLYN CASTLE TRUST and the opening night penthouse party will serve up both literal and figurative fireworks. Besides providing a first peek at designs in 12 luxury condominiums split into 32 distinct spaces, attendees will be afforded a bird’s-eye view of MIDTOWN CROSSING’S holiday lighting ceremony punctuated by bombs-bursting-in-air fireworks.
 

“Showhouses in historic homes (think BRANDEIS MANSION, the site of last year’s event) can be somewhat limiting to designers,” explained MARK MASER, director of marketing and development for the Joslyn Castle Trust. “The bones of that building naturally called for what might have been a more traditional approach, but the clean lines of Midtown Crossing render a thoroughly contemporary palette. Look for the hip and forward in ‘now’ and ‘it’ colors represented in work that is a full year or two ahead of what you can find anywhere today on showroom floors.”
 

Backing the MAGIC AT MIDTOWN program are 60 designers who will transform an entire floor of condos in the MUTUAL OF OMAHA development that is Omaha’s most prominent example of city-within-acity planning. From young professionals to empty nesters, Midtown Crossing best embodies the possibilities of a live-work-play approach to transforming a community from within.
 

“This grouping of designs will have a broad appeal,” said SUSAN MCMANNAMA.
 

The owner of SUSAN MCMANNAMA INTERIORS, she is also a member of the Joslyn Castle Trust board and is part of the team that curated this year’s slate of designers. “Just do some peoplewatching down at Midtown Crossing and you’ll find that same energy reflected in our designer’s work. That same vibe you feel outside on the street will be mirrored inside in the designs,” said the designer who described her Magic at Midtown contribution as a marriage of the contemporary and the traditional.
 

THE 2010 DESIGNER SHOWHOUSE RAISED $120,000 for the Joslyn Castle Trust, the nonprofit that is caretaker to one of the city’s most treasured architectural gems.
 

“Omaha has many beautiful and historic homes,” said Maser, “but we have only one castle.”
 

“Magic at Midtown promises to be the most compelling design event of this or any other season,” Maser asserted. “It’s a showhouse turned upside-down because we’ve taken the idea of ‘house’ out of the showhouse.”
 

 

MAGIC AT MIDTOWN DESIGNERS:

PATTI ADAMS, ALLIED MEMBER ASID
DEB AHLSTEDT, ALLIED MEMBER ASID
LINDSEY ANDERSON
LORI ANDERSON
ASHA AGARWAL
LORAINE BAKER ASID
LEAH A. BAUER, ALLIED MEMBER ASID/IIDA
JEROME BERGMEIER, ALLIED MEMBER ASID
MY BOES, ASID
KARIE BOGGS, ALLIED MEMBER ASID
DEB BOLER, ALLIED MEMBER ASID
MOLLY BOULAY, ALLIED MEMBER ASID
JAN BUCKINGHAM, ASID
JORDAN BURNETT RAINEY
KRISTI BURNETT, ALLIED MEMBER ASID
MICHAYLA CANNON
AARON CARLSON
JENNIFER CARROLL WHITE, ALLIED MEMBER ASID
LISA COOPER, ALLIED MEMBER ASID
DONNA DUNN
ELIZABETH ECCLES
DANA CARLTON FLINT, ASID
DIANE GERNSTEIN, ALLIED MEMBER ASID
TODD GRENNAN
MOLLY GRIERSON
MARILYN HANSEN, FASID
FRANNY HIGH, ALLIED MEMBER ASID
JULIE HOCKNEY, ALLIED MEMBER ASID
JENNI HOLOCH, IIDA
AARON JANIAK
LESTER KATZ, LEED AP
KIM KENNEY, ALLIED MEMBER ASID
ELENA KERWIN, ALLIED MEMBER ASID
RICHARD F. KLAAS, ASID
AMANDA KORIS
DIANE LUXFORD, ASID
JENNY MARYOTT
JESSICA MCKAY
SUSAN MCMANNAMA, ASID
ANNETTE MUNDY, ASID
MARY MURPHY PASDERKA, ASID
ARLENE OSTERLOH, ASID
KIMBERLY OVERTON
ELLEN PANDORF, ALLIED MEMBER ASID
KRIS PATTON, ASID
WILL PERKINS
NANCY PESAVENTO, ASID
AMY PIVOVAR
KRISTIN PUTNAM
JULIA RUSSELL, ASID
MARGARET SCHOMBURG
ANNE SECHSER
JOAN SORENSEN RONAN, ASID
BETH SETTLES, ALLIED MEMBER ASID
ROSI SMITH
JENNY TOLLY, ALLIED MEMBER ASID
ELLEN TURNAGE, ALLIED MEMBER ASID
STEVEN UNDERWOOD, ALLIED MEMBER ASID
ELIZABETH VACANTI, ALLIED MEMBER ASID
COLBY WASHBURN, ALLIED MEMBER ASID
MICHAELA YOUNG

-end- metroMAGAZINE

 

 

 

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