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Buf Reynolds

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Reynolds’ collection for September’s show will feature even more dresses than the spring preview. She is opting for brighter colors, bucking tradition that relies on earth tones and deeper jewel tones for fall and winter. She is especially excited about including wedding gowns in her new line.

Reynolds is a self-professed workaholic. Along with her career in fashion design, she co-owns the Old Market store RETRO, working seven days a week and logging 60 hours a week. “It is awesome,” she enthuses. “It’s full of random clothes that are crazy.”

Her clothes may not be “girly,” but her love of shopping is. “I am an avid consumer. I mostly just shop for my store, though,” she qualifies.

Fashion is fun to Reynolds, and she has her finger in numerous fashion pies around town. In addition to Omaha Fashion Week and RETRO, Reynolds was instrumental in this July’s fashion event FashionBar: London Calling. Held at Midtown Crossing’s Parliament Pub, FashionBar mixed music and clothing to celebrate all things British. Reynolds donated clothing from RETRO, her contribution to raising awareness about Omaha’s burgeoning fashion industry.

She attributes her passion for fashion to her parents. She recalls how her mother would take her and her sister to discount clothing stores and challenge them to come up with outfits on the cheap. “We had to be creative,” she says. “My mom always had fabrics sitting around and sometimes I would play with them and wrap them around me.”

These were the first inklings of what brings her satisfaction as a designer. She loves when a client tries on her clothing, and it looks amazing. “It is the idea that I can take these flat pieces of fabric and turn them into something substantial. It is instant gratification,” she asserts. “It is the look on the client’s face when they see themselves in the mirror.”

Runway shows like Omaha Fashion Week are also a perk of the trade.

“It is really fun seeing something I created walking down a runway. You can go out and buy artwork, and it can hang on your wall for you and your guests to see, but with fashion you get to wear it for the world to see.”

-end- metroMAGAZINE



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