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A Passion For Fashion

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Things began rather humbly. Hudson admits it was a struggle to find enough designers and models in year one. “We didn't really get the word out very well. We sort of scraped it together. We couldn't really get many sponsors. I just sort of wrote a check for the whole thing. We begged and borrowed equipment to make it happen on a budget the best we could.” Makeshift or not, he said the final product “looked really impressive. It was one of those magical things when you tap into something and it’s better than what you ever imagined.”

Last year saw everything double, in terms of budget, designers, models, volunteers and attendees. The scale has increased again in year three, with 37 designers slated to show collections, hundreds of models signed up to sashay down catwalks and upwards of 6,000 to 7,000 viewers expected to turn out the entire week. The weeknight runway shows are expanded and the weekend runway finale is primed to be bigger and glitzier than ever.

”We have been blessed with an overwhelming amount of talent this year,” said Richards, OFW event director. “From designers to models to sponsors to hairstylists to spectators, all of Omaha wants to be a part of this premiere event.”

“It’s definitely grown in scale, and the opportunities have been broadened for those who are participating,” said Moore. “There’s a lot of people excited about this momentum happening and wanting to get on board, even as volunteers, and that is just wonderful. We need all of those people on board to grow the event.” Moore said the breadth and depth of designer lines has increased: “There’s everything from extreme and unique couture-type pieces to marketable off-the-rack items.”

Richards broke fashion week down by the numbers: “Each night fashionistas and their friends can view between three to five designers Monday through Friday with a fundraiser for the Women's Fund of Greater Omaha on Thursday. Local artists will be donating their time and talent to our Jane Doe project. Eight life size mannequins will be painted, sculpted, et cetera, and be on display throughout the entire week in Fifth Avenue-inspired windows designed by interior designer and vintage expert Melanie Gillis.”

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