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A Passion For Fashion

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Native Omahan Emma Erickson is coming back to show her line for the runway finale. The Academy of Art University in San Francisco graduate will present her work mere days after showing her school’s textile collaboration at New York Fashion Week. Until now, Erickson said, Omaha hasn’t had much of a fashion scene, but OFW “is a really big opportunity for young designers who need some nourishment or feedback. It’s a huge thing, and it's free.”

New this year are workshops leading up to Fashion Week. Presenters include experienced designers and entrepreneurs sharing tips with emerging designers on how to develop and market their brand and grow their business. Another new segue to Fashion Week is Vogue’s September 10 Fashions Night Out, a celebration of local-national design trends at select boutiques. The night culminates at Nomad with the unveiling of Metro Magazine’s Faces Model competition winner and the new SpiritofOmaha.com website.

The winner of OFW's new Idol with Style competition will perform at intermission of the runway finale. Moore anticipates there will ultimately be an annual spring and fall fashion week. OFW held its first spring (preview) in March.

As a new vehicle to promote local fashion, OFW debuted Omaha Fashion Magazine over the summer. The free publication is distributed to metro salons, boutiques, specialty stores. The next issue is due out in March.

It's all added momentum for what Hudson calls "the biggest Midwest fashion event by a sizable margin. The community should be proud of that. We're really committed to keep growing Fashion Week, keep making it more professional, keep making it a better event."

-end- metroMAGAZINE

 

 

 

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