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beyourself & The Giving Tree




Company: beyourself boutique                    Company: The Giving Tree
Address: 307 North 78th Street                   Address: 16902 Wright Plaza
Phone number: 402.933.9584                     Phone number: 402.884.1110

Website: www.beyourselfonline.com

Beyourself boutique
was established in April 2005 by two sisters. They opened the store with a strong mission – to make every woman feel beautiful in their own skin. They believed that fashion had let to negative feelings in women that have severely affected self-esteem. They dreamed up a place where fashion was about fun and the fit and feel of clothes instead of the size on the tag. They carefully created a unique color dot sizing system that they believe has let to better self-esteem throughout Omaha. Their mission also included that women of all shapes, ages and sizes should be able to shop together in the same store. Unfortunately, boutique and malls have specific stores for certain sizes and ages. It was impossible for the sisters (who are very different sizes) and their amazing mother to shop in the same store. They believed that was silly and sad and promised that their store would be different. The last part of their mission was to give Omaha boutique styles and unique fashion at reasonable prices/ All parts of the sisters’ mission can be found inside the doors of beyourself.

Two years later the sisters wanted to spread their mission further and they opened The Giving Tree boutique. The Giving Tree is run with the same mission as beyourself, but also features a community aspect that is based on the “always giving more than you receive” ideal. Every month The Giving Tree gives 25% of their profits to a local charity that the customers select by voting on which charity they would like to see their money go to. Even when the store does not make a profit they still donate $250 to the winning charity. The Giving tree features a special buy-sell-trade program. Customers are able to sell their lightly-loved items for a percentage of their selling price. They receive cash, credit to The Giving Tree or credit to beyourself. Therefore, at The Giving Tree, you will find a selection of new merchandise similar to beyourself's, but you'll also find vintage and lightly-loved clothing, shoes, handbags, jewelry, and other accessories.

With many loyal customers and the blessing of great employees (that feel like family), the sisters are ready to spread their mission even further. Don’t forget to always beyourself.




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