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Wohlner's Neighborhood Grocery & Deli Presents Fresh, Local “Mid Week Market” at Midtown Crossing


Omaha's oldest, family-owned grocery store, Wohlner's Neighborhood Grocery & Deli, is bringing a fresh, new community event to midtown Omaha this summer.

The Mid Week Market at Midtown Crossing will feature the best in locally-grown, freshly-harvested produce every Wednesday – from 4 to 7 pm – June 6 through August 8 (the Fourth of July included). A mix of local growers and producers will set up in the parking garage attached to Wohlner's Midtown Crossing location near 33rd & Dodge Street.

“This is going to be a great opportunity for everyone – from restaurant chefs to moms and dads looking for the best for their families – to stock up on great fruits and vegetables from the area's top local growers,” said Mike Schwartz, owner of Wohlner's Neighborhood Grocery & Deli. “At Wohlner's, we pride ourselves on offering Omaha the best of the best – and the Mid Week Market
will be no exception.”

Schwartz is partnering with Lori Tatreau, a local food project manager with Western Hills Resources, to bring the Mid Week Market to midtown. No stranger to orchestrating big events, Tatreau, in 2010, planned a locally-sourced, six course dinner for 500 guests at the base of silos of a vacant grain elevator near downtown Omaha, in cooperation with the Stored Potential project. The outdoor feast, sponsored by the non-profit group Emerging Terrain, included participation from over 40 different farms and food producers, nine area chefs, a brewer and a small army of volunteers. Tatreau also spearheaded an enterprise called FORAGE: Farm to Fork Connection, a project dedicated to putting more local food into the hands of area chefs. She said the Mid Week Market, with its convenient time and location, can go a long way toward making the connection.

“I am thrilled to have this opportunity to help establish a midweek market focused on local food that will increase markets for producers and access for consumers,” said Tatreau.

Clayton Chapman, owner/chef at Midtown Crossing's The Grey Plume (named the “greenest restaurant in America” by the Green Restaurant Association), is already making plans to browse the stands and incorporate his finds into his seasonally-driven menu.

“A great selection of fresh, locally-grown produce just a few feet from our front door? We couldn't ask for better than that,” he said.

Kevin Loth, owner of ShadowBrook Farm, will be among those local growers and producers stocking the Mid Week Market with the first picks of the week.

“We look forward to being a part of the Mid Week Market and really appreciate its focus on the local grower. By purchasing locally,” he said, “you're not only getting the best foods for your family, but you're also supporting your local family farm, your local economy, and a regional food system that is better for you and the environment.”

Wohlner's Neighborhood Grocery & Deli in Midtown Crossing offers a full selection of affordably-priced groceries; hand-trimmed meats; and unique, hard-to-come-by products -- from rich, sophisticated wines to home-made artisan breads and Wohlner’s private label coffees. Founded in Midtown Omaha in 1918, the city's oldest, family-owned and operated grocery store returned to Midtown in 2010 with the opening of its full-service Midtown Crossing store.




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