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Rachel Richards a Little Sexy on the Side

Touch it. Experience it. Own it.

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Ever poised for the occasion, Rachel Richards has mastered the art of flip flop to stiletto quick changes. She rolls up her sleeves to get the job done, then magnificently transforms into perfect attire for every event she directs.


Rachel has established herself in the event planning industry with Rachel Richards Events and has taken took on the role of brand and events director at Nomad Lounge. Rachel is the co-founder and director of Omaha Fashion Week, a fitting title for Rachel who says she has always been ahead of fashion trends since she was a child. As a young girl, Richards used Vogue magazine tear sheets as floor to ceiling wallpaper—and so her fashion dreams began.

metroMAGAZINE asked Rachel to share the definition of her own personal style with us, what influences her style, and how she is bringing fashion to the Omaha masses through ‘must’ attend Omaha Fashion Week events. Rachel is committed to creating amazing events and establishing appreciation and awareness of fashion in Omaha.


Q. How would you describe your personal sense of style?

A. Demure with a side of sex appeal. I would describe myself as 80 percent work horse and 20 percent show pony. I love to roll up my sleeves and get the job done, which includes attending to even the smallest details. Then, when it’s time to represent myself and/or the event I just created, I’ve mastered the quick change from flip-flops to stilettos.

Q. Who has influenced your style?

A. Right now my style is influenced by what the fabulous Rachel Zoe is wearing on her most recent episodes of The Rachel Zoe Project. I die for her over-sized sunglasses, thigh high boots and her over accessorizing. Christian Dior, Marc Jacobs, and Patricia Fields are definitely favorites as well. And Ms. Anna Wintour, editor-in-chief of Vogue, is definitely my career icon. Wintour has become an institution throughout the fashion world and is widely praised for her eye for fashion trends and support for younger designers.

Q. What are you most looking forward to wearing this winter?

A. With the sophisticated 70s making a comeback this fall/winter, I will definitely be wearing a lot of flowing, draping gold and other metallic hues. I’m also looking forward to wearing some great knits, military pieces and bubble trench coats. As far as footwear goes, over-the-knee boots are a must, along with thigh high socks for a similar appeal. A great pair of knee high or thigh high socks can add that extra - and much needed - eye catching detail to an outfit.

Q. Where do you shop in Omaha?

A. I try to shop locally every chance I get. If it’s a special occasion, I turn to the professionals - Omaha’s talented designers. For Omaha Fashion Week, I wore an original top by Eliana Smith. I’ve also had the opportunity to wear a few of Buf Reynolds pieces; I’m in love with her backless dresses! My favorite local boutique is Nouvelle Eve. It’s just steps away from my loft, so fortunately I get to visit them often. I also have a few new favorites: Denim Saloon in Dundee and Chocolate Peacock in Rockbrook. Because we don’t have a Nordstroms, Von Maur is definitely my favorite department store here in town.

Q. How do you feel about the ways OFW is shaping fashion and culture in Omaha?

A. Omaha Fashion Week has emerged as a significant force in the local creative and event scene. In 2008, 12 local designers attracted an audience of nearly 3,000 people. Omaha Fashion Week grew in 2009 with 25 local designers and over 5,000 attendees (including 4,000 at the grand finale) – making Omaha Fashion week the leading fashion industry event in the Midwest. During Omaha Fashion Week 2010, over 6,000 spectators cheered on 37 designers during the weeklong event with approximately 4,000 of them braving the chilly temperatures during the runway finale. We have created a platform for our local designers, stylists, models and photographers to showcase their work. Just as Saddle Creek Records put Omaha on the map for music, we are committed to putting Omaha on people’s fashion radar.

Be sure to put Omaha Fashion Week’s spring event on your calendar for March 19th.

-end- metroMAGAZINE





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